Jazz has found a home.
Jazzed was a great project to work on with a really dedicated and knowledgeable team. I was involved relatively early on and had the chance to create concept designs and really think how the app could be more than just a Spotify for Jazz. The initial concepts revolved around making use of the world of Jazz and enabling new fans of the genre to easily discover new artists based on their current tastes.
We used guerrilla testing of our initial prototype at The Old Duke Jazz bar in Bristol which really helped to focus the UX. The style of the app changed drastically from the concept work as the direction was aimed more towards a traditional magazine layout targetted and a slightly older demographic while still feeling fresh to the secondary persona of the early to mid 20's crowd.
Check out Jazzed on iOS.
- DateFebruary 2020