The concept for the Audiogum logo was based around a grid of interlinked circles. The circles represent the devices and people that Audiogum would be linking together. This translated directly from the 'gum' pat of the name we created, meaning that Audiogum was that connection. This can be seen clearly in the 'A' of the logotype below.
Chris very rapidly prepared mood boards and influences, then sketched out ideas and options for the Audiogum logo. After requesting feedback from the whole team, Chris shaped the logo into something unique and stylish. Once completed, the accompanying brand style guide was a lightweight and effective way of shaping the way the company presented ourselves to the outside world.
As well as the 'A' the whole logotype was drawn using the same grid of circles.
The entrance to the Audiogum office. I used the bright colours in key places around the space, too much would have been headache inducing. The shapes within the pink area are expanded from the 'A', where the lines and dots interact. This pattern was used throughout the office and on printed materials.
Where the real action happens.
Daily standup. Notice the repeated shapes on the meeting room windows.
Brand guidelines document with rules on logo usage and links to download the artwork.
An icon set was created for all Audiogum apps to use. A style of app icons was created so that the suite of Audiogum apps would feel part of the same family. Internal apps had a slightly different look with the outer circle.
Part of a UI toolkit created in Sketch to speed up production and to keep Audiogum apps aligned. The set covers small elements such as icons and buttons, up to complete screen layouts.
Rules and assets can be applied from wearables, small screens up to large screens.
A simple outline style of illustration was created. A lot of the work Audiogum produces is tricky to explain so the basic style helps to get complicated messages across easily.
A looser variation of the simple style as used on the website. These illustrations highlight Content Aggregation, Intelligent Personalisation and Natural Language Understanding.
And the same image created with an even freer style and applied to stickers. Everyone loves a sticker.
Sometimes you can go to far.
